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Friday, March 16, 2012

New Ad Highlights Commuter Headaches

Metro Atlanta Voter Education Network using ads to educate voters about July 31 transportation referendum vote.

The announcer on a new TV ad campaign says that Atlanta commuters spend 260 hours per year in traffic — “It’s like working another full-time job for a month and a half — without pay,” the voice says. The new ad, which was to begin airing today, is an effort of the Metro Atlanta Voter Education Network to educate voters about traffic issues leading up to the July 31 vote on the Regional Transportation Referendum, which would establish a one-penny sales tax to pay for road projects. Voters in 10 Metro Atlanta counties will decide where or not to approve the tax to fund 157 transportation projects across the region. Fifteen percent of the money raised are to go to local projects like sidewalks, repaving and traffic signals. MAVEN, which …

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