Alpharetta Business Association Wants to Market Entire City

The group dropped its old name to convince potential members it's about more than just downtown, and will sponsor a Mayor's State of the City Address this month.

The Alpharetta Business Association is looking for more members to continue the work marketing and lobbying for businesses in the city. The group isn't new–until recently it was known as the Downtown Alpharetta Trade Association (DATA)–but that old name was too limiting. Board member Brian Patton said the name change allows them to reach out to more businesses. "We kept on finding that so many people didn't join because they'd be a half block off of downtown," Patton said. The group never limited itself to downtown, but having that name was a "marketing hurdle that we just couldn't overcome," he said. If the 40-50 members didn't do something to reach the entire business community in the city, someone else would beat them to it, Patton said…

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Elfaretta Finds Downtown Alpharetta Holiday Promotion Winners

DATA, Alpharetta Convention and Visitors Bureau join 33 downtown businesses to hand out prizes.

  Three winners were drawn Dec. 17 in the Downtown Alpharetta Trade Association’s first annual holiday promotion sponsored by the Alpharetta Convention and Visitors Bureau (CVB) and First Citizens Bank. Elfaretta plush toys were hidden in 33 downtown Alpharetta businesses beginning Nov. 1 and shoppers were encouraged to find them and enter to win one of three prize giveaways. Responsible for some of the 152 entries were contestants Hannah Manhoff and Skylar Williams, both of Alpharetta, who braved the chilly weather to come out and see if they had won.  Amazingly, Hannah’s name was the first to be drawn from Santa’s sack.  She won a gift collection from nine of the downtown merchants valued at nearly $350.  Cham Meredith of Atlanta and …

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Voters in Milton, Alpharetta Get Another Crack at Candidates

Separate forums are scheduled for candidates in the two cities tonight.

Looking for insight on who would be best on Milton or Alpharetta City Councils? Tonight you get your chance. A group of Milton residents put together a candidates' forum for Milton City Council races. Stonecreek Church on Alpharetta Highway will host the debate, which starts at 6:30 p.m. The sponsors ask that no campaign stickers, clothing, signs or other materials be displayed at the event. Milton City Council District 2 Milton City Council District 4 Milton City Council District 6 Alpharetta Candidates Get Third Chance at Pushing Message In Alpharetta, the Downtown Alpharetta Trade Association hosts a forum for City Council and mayoral candidates. It will be the third candidates' forum in which candidates could have participated, and the…

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Brew Moon Fest Brings Crowd to Downtown Alpharetta

The Downtown Alpharetta Trade Association present the first Alpharetta Brew Moon Fest on Saturday night, Oct. 1, to a section of Milton Avenue closed off for the event, and the earlier Scarecrow Harvest in the same location. Food, beer and friendly faces invited any who braved the chilly temperatures. Banks and Shane was the headliner, and entertained the crowd well into the night. Had DATA been selling sweatshirts instead of T-shirts, they might have sold even more to support the costs of the festival.

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