Alpharetta Resident Backs Avalon Proposal

In a letter to Alpharetta City Council, Kyle Tripp says the renting vs. owning debate is an oversimplified analysis.

I support North American Properties' proposal per their requested stipulations including the 'for rent' units. I feel that the argument for or against the project should not be reduced to a renting vs owning debate as it was framed in Planning. Avalon has too much to offer the city to be reduced to this oversimplified analysis. The current 2030 Comprehensive Plan suggesting an 85/15 split between owned vs. rent is largely pie in the sky wishful thinking. The city's own report states that it would take 35 years to achieve this ratio. You risk killing a mixed use, smart growth concept over a proposition that may not happen in our lifetime. We all know the ratio is out of reach so to base your decision on an unobtainable goal is nonsensical. You need to judge this proposal based upon its overall impact to the city, which is incredibly positive.

The intent of the 85/15 goal is to prevent stand alone apartment complexes, which in that vein, I support the goal. Stand alone apartments are for a single use and purpose and are not destination driven like Avalon. As a consumer, I'm not going to go to an AMLI complex and buy something. The discussion should be centered around competition – competition between us and surrounding communities that fight to lure businesses here, and the competition for our residents and their dollars. Your decision next week should be based upon, “Does this project improve our city?” Does it make us more competitive? Does it improve upon the original design of Prospect Park? Does it improve upon what is there now? Clearly, I say yes to all. It does make us better. Your vote will determine if Alpharetta supports a live-work-play community, not whether you support an ownership vs renting ratio. Do not be lured into the trap of that argument.

Although disparate in appearance and appeal, Avalon will complement the new Downtown Plan by its proximity and uniqueness. Via Thompson St they are half a mile apart. Just yesterday, our family rode bikes from our house, which is near Cogburn Park, down Westside Parkway to Avalon and across Thompson St to the heart of what will be our new downtown. How is that for connectivity? We may eat, drink or shop at Avalon or may opt for “Downtown Alpharetta” because it is quaint, more affordable or has an old world character. We may do the reverse, eat/drink/shop in downtown and then take in a movie at Avalon's new Regal. But one thing is for sure. Between the two options, all of us will be less inclined to go to Canton St in Roswell to experience the energy and excitement of being involved in something “cool”. That is what North American's plan is about. Returning an excitement, a feeling to Alpharetta that you want to go out here and have a good time whatever that means to you. It is about competition and it is about winning the hearts and pocketbooks of our own residents.

Also regarding competition, we need to address the North Point Mall protection clause. It is absurd and UNAmerican to include this provision. Regardless of what comes out of Washington these days, we still operate in a free market, capitalist society. If General Growth Properties begins to lose tenants, to anybody, Avalon or otherwise, it is up to them to compete to improve, to provide an environment for their tenants to thrive. It is not up to the City to select winners and losers.

Finally, Westside Parkway. If I was Mark Toro, I'd be reflecting on one of my favorite sayings, “No good deed goes unpunished.” North American could have held out, like Stan Thomas, and made the city capitulate to their desires by holding the Westside Parkway hostage, in other words, extortion. Former Mayor Letchas' exact words, “North American's representatives understood the importance of Westside Parkway to the community, they moved very quickly to get the property into our hands so that the roadway could be completed.” That gesture shows a spirit of partnering, a spirit of doing the right thing for the overall community. Don't you think having Westside Parkway as an Ace in the hole would have made this process a lot easier for North American?

Now the city needs to do the right thing. Approve Avalon with the conditions North American has asked for, not the watered down version the Planning Commission has sent to you.

Kyle Tripp

M.L.H. April 16, 2012 at 08:24 PM
Well said!
Mark Toro April 16, 2012 at 08:39 PM
Kyle, We appreciate your support and we look forward to bringing The Avalon Experience to you and your neighbors in Alpharetta. Thanks, Mark C. Toro Managing Partner North American Properties
Brian April 16, 2012 at 08:46 PM
I couldn't agree more
Rich Dennis April 16, 2012 at 10:39 PM
Very well said Mr. Tripp. I believe that the 85/15 goal is arbitrary, unobtainable and will push businesses and the associated tax revenues to surrounding communities. We must be willing to review ordinances and rules laid down in past years from a viewpoint that takes into account a changing economy and the new demographics of our town. If there is a concern about rental units, address the quality and not the quantity of those units. As a partner in a new restaurant that we constructed last year on the square in Duluth, I found a city council that was eager to review local guidelines and make changes to old laws in order to lure new businesses to their downtown. The results for the city of Duluth are already apparent…Alpharetta must do the same. Further, Mr. Tripp was spot on regarding the protectionist clause for Northpoint Mall. It is NOT the role of government to protect businesses from competition in a capitalistic, entrepreneurial economy. Let the free market work and we will end up with a larger selection of businesses to provide us reasonably priced goods and services or there will be new owners of Northpoint who are better able to compete for our dollars. As a 12 year resident of Alpharetta, with deep roots here, I look forward to the city approving this project and allowing me to spend more of my money in support of local businesses.
Kevin Peterson April 16, 2012 at 11:17 PM
Avalon is going to be amazing! I'm not even worried about Northpoint Mall. Avalon will bring elite brands that simply don't want to be in a traditional mall setting, which is why they aren't there now. Great point about downtown as well. That's also a fantastic project and the two will surely benefit greatly from one another.
No Name April 17, 2012 at 12:51 AM
http://alpharettaneighbor.com/stories/Artificial-turf-and-housing-demolition-approved,141984 10/7/08 Artificial turf and housing demolition approved By By Caroline Gray North Fulton Neighbor Staff Writer . . . City Council also unanimously approved abatement and demolition of five houses on Brooke Street and Academy Street. *Waste Pro of Georgia, owned by Alpharetta resident <b>Kyle Tripp, received the bid for the project for $51,792. *</b> "My office is within one twentieth of a mile from these houses and I receive complaints all the time," said City Councilman David Belle Isle. Tripp said his company is responsible for its own trucks and landfill and is likely to finish the project on time or early. "We're out to impress the mayor and council because we want to be considered for future projects. And when your Allied Waste contract comes up for renewal in two years, we want to be considered for that," said Tripp.
Jim Leckrone April 17, 2012 at 01:00 AM
Before capitulating to these requests, the City ought to take a hard look at whether North American has ever done a mixed use project like this with residential over retail. Mr. Toro has built numerous very successful, big box, power centers, but I don't believe that North American has built apartments in tandem with any of the power centers. A different wing of the company has done so in Texas, but never in Atlanta. Notwithstanding Santana Row and a few other successes around the country, the U.S. is littered with vertical mixed use projects that were forced onto developers by suburban communities desirous of urban mixed use patterns that generally only work when there is a high density of residential housing in the area. And that density is far in excess of 250 units stuck on top of some likely weakly performing ground floor retail. The City ought to study the background of Santana Row and examine the gestation problems that Federal Realty had in obtaining viable retailers. In addition, Santana Row obviously has benefited tremendously from being in the Silicon Valley area where household income and the types of jobs are vastly different from those around Avalon.
No Name April 17, 2012 at 01:20 AM
No, we build it first. Worry about failure later. Noticed any empty retail centers lately?
Nick Ripostella April 17, 2012 at 02:20 AM
I do not know Mr. Tripp but I admire him for his insightful comments. Excellent.
Michael Hadden April 17, 2012 at 02:43 AM
Thank you for speaking your mind Kyle. The 'controversy' over these apartments is most certainly leaving a bad taste in the mouth of a company that is bringing hundreds of millions in investment to Alpharetta. I know the city doesn't want every developer to come in and feel that they have free reign over land use decisions but NAP has made numerous concessions and has been willing to work with the city at every turn. Thanks for reminding everyone of the Westside deal as well. Mark Toro says this thing can't get built without the apartments. He probably knows the market better than any of the pundits out there calling for no apartments. I'm not sure how much the transfer of development rights is going to cost them but it's probably too much given what NAP has offered up to the community thus far. Council needs to approve the project without conditions on the apartments and just get the thing moving.
Mark Toro April 17, 2012 at 12:11 PM
Thank you for your support of Avalon, Michael. Your comments are spot on. We hope to see you Monday night.


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