North American Properties Adds Tenants for Avalon

The mixed-use development in Alpharetta is scheduled to open in April 2014.

North American Properties today announced new tenants for Avalon, saying more than half of the Phase 1 retail space is committed and another 25 percent is in negotation.

The $600 million resort-inspired, mixed-use development in Alpharetta is scheduled to open April 2014. 

“Avalon will deliver a purposefully designed experience in the art of living well,” said Mark Toro, managing partner for North American Properties. “Imagine stepping into a retail environment that feels and delivers like a five-star resort. Your every need is anticipated and every indulgence fulfilled.”

Whole Foods and Regal Cinemas are the anchor tenants at Avalon, which will be built on property west of GA 400, north of Old Milton Parkway and east of Westside Parkway.

Dining & Nightlife

The dining and nightlife scene at Avalon will include these tenants: 

  • A new restaurant concept from Ford Fry: Local celebrity chef Ford Fry leads Rocket Farm, one of Atlanta’s most successful restaurant groups. Fry’s pedigree is borne of his successful intown restaurants, JCT Kitchen and No. 246. His latest concept, The Optimist, was named “Best New Restaurant in the U.S.” by Esquire magazine. Ford will bring a new concept to Avalon.
  • Crú Food & Wine Bar: Crú offers an unparalleled by-the-bottle wine list with more than 300 bottles from all over the world available in tasting flights or by-the-glass. Crú will be new to the Southeast.
  • Yeah! Burger: Yeah! Burger is Atlanta’s organic, gluten-free and eco-friendly burger joint. It was named one of “10 Favorite Burger Spots in America” by Bon Appétit.
  • Yard House: Known for its more than 130 beers on tap and extensive food menu, Yard House originated in Southern California, recentlyopening their first Atlanta restaurant at Atlantic Station.
  • Marlow’s Tavern: Serving the best in American tavern fare, local favorite Marlow’s Tavern updates classic dishes to gourmet level.
  • Ted’s Montana Grill: Atlanta metro favorite, Ted’s Montana Grill celebrates both Big Sky Country and hearty food, featuring the biggest bison menu in the world. 

These intown stores and experiential retailers will open locations at Avalon:

  • Anthropologie: A ladies clothing and home furnishings boutique that offers a one-of-a-kind and compelling shopping experience that makes women feel beautiful, hopeful and connected.
  • Athleta: Athleta offers women's swimwear and athletic clothing for fitness, golf and tennis, plus active wear for daily life.
  • Arhaus: An upscale furniture boutique that designs its own products and sources to the best manufacturers to bring furniture direct to customers.
  • fab’rik: Owned by Atlanta designer Dana Spinola, fab’rik is a ladies clothing boutique.
  • Banana Republic: A global apparel and accessories brand focused on delivering modern workplace style for men and women. Banana Republic has partnered with designers JanieBryant, Trina Turk and Narcisco Rodriguez to launch signature collections over the next two years.
  • Paper Source: Paper Source is a premier paperie and online retailer offering a unique selection of fine papers, invitations and announcements.
  • Orvis: Orvis offers men’s and women’s clothing and fly fishing equipment. The company hosts fly fishing excursions locally and around the world. 

Toro's staff at And North American is in discussions with these brands, which might choose to locate in Avalon:

  • Lilly Pulitzer: Lilly Pulitzer is an iconic brand known for its Palm Beach inspired colors and prints for women, men and children.
  • C. Wonder: C. Wonder offers stylish, brightly-colored women’s clothing and accessories, as well as home decor.
  • lululemon: Makers of technical athletic apparel for yoga, running and dancing, lululemon stores have strong ties to local communities.  Also, lululemon hosts in-store events ranging from self-defense sessions to goal-setting workshops to yoga classes. 
  • J. Crew: One of America’s hottest retailers, J. Crew offers high-quality clothing for men, women and children. The brand is known for cashmere, women’s and men’s dress attire and shoes and fashionable accessories.
  • Marmi Shoes: Marmi is a high-end ladies shoe boutique known for offering fashionable shoes for any fit.
  • Tommy Bahama: This Seattle-based retailer offers island-inspired casual, men’s and women’s sportswear, denim, swimwear, accessories, footwear and home furnishings.
  • Van Michael Salon: Van Michael Salons are full-service Aveda concept salons featuring top stylists from around the world and offering the latest in cuts, color and styling.

In addition to a lineup of experiential retailers and restaurants, Avalon will feature a weekly, monthly and seasonal schedule of community events. Activities like outdoor concert series, yoga in the park, family camp-outs and an outdoor holiday ice skating experience similar in scale to Rockefeller Center will take place at Avalon. Avalon’s on-site, hotel-style concierges and valet parking attendants will deliver personalized, consistent service to every visitor, resident, hotel guest and office worker.

“In order to compete with e-commerce, we must deliver an exceptional experience,” said Ron Pfohl, partner and director of leasing at NAP. “By creating a mixed-use development with energy and round-the-clock activity, we will make each guest’s visit memorable.”


Mark Toro October 20, 2012 at 10:45 AM
We're taking the merchandise mix a bit more upscale and local, but those are all great suggestions. Thanks!
Paula M October 20, 2012 at 11:31 AM
Best Mexican.....El Cuervo in Hillcrest ! Not for Avalon, just brings back memories of delicious authentic Mexican food. You could just jump in the car on a Sunday morning, enjoy Huevos Rancheros at El Cuervo then walk around town.
Deacon October 20, 2012 at 02:58 PM
Brooks Brothers or other upscale men's store. Right now, there are no alternatives except to drive to Perimeter Mall.
Ellen Murphy October 24, 2012 at 04:31 PM
A billiard Hall. A classy place to play pool is highly desirable in N. Fulton.
Mark Toro October 29, 2012 at 10:45 AM
We are working to expand the offering for men. Are you familiar with H. Stockton?
Jim Burzotta November 02, 2012 at 09:09 PM
Hi Mark, Who would I contact about the condo's ? Thanks, Jim
Mark Toro November 18, 2012 at 01:40 PM
Sorry for the late reply, Jim. Our single family homes for sale are being built by Monte Hewett Homes. You can reach them at (404) 459-6080.
Robert November 18, 2012 at 03:31 PM
How about Giordano's pizza real Chicago pizza or a pizza place that can make deep dish pizza, enjoyable dinning option like Woodfire, Wildfire or Seasons 52 type of restaurant. A quality deli which cannot be found in Atlanta area at this time.
Atl December 19, 2012 at 12:36 AM
F2O frest to order would be great as well as Barcelona tapas. Do not forget a jazz club/cafe, & cafe intermezzo.
Atl December 19, 2012 at 12:37 AM
Atl 7:36 pm on Tuesday, December 18, 2012 F2O frest to order would be great as well as Barcelona tapas. Do not forget a jazz club/cafe, & cafe intermezzo.
Bulldog December 19, 2012 at 04:16 PM
Does anyone know why there seems to be no progress with the construction at Avalon? I haven't seen any dirt being moved yet. I don't want to die of old age before I get to experience this place! :) Please let us know what is happening and why we are not seeing active construction.
Travis Allen December 19, 2012 at 06:08 PM
Alpharetta used to have a Container Store...I'm not sure if it failed to perform or the rent became unsuitable, but it's been gone for over 15 years or so. It was in what is now a furniture store between California Pizza Kitchen and the Beer / Wine store at Northpoint Mall.
P Roberts December 27, 2012 at 01:11 AM
What will be the price range of the single family homes?
Peachie December 27, 2012 at 08:54 PM
I am also curious as to why there doesn't seem to be much happening at Avalon yet. Also, will the street that connects Westside Parkway to the new round-about on Haynes Bridge (Thomson street, I think) be open to connect those two locations? I can't wait for the Yeah! Burger to open. Best. Burgers. Ever!
Serg December 27, 2012 at 09:36 PM
We need more entertainment on premises. Some form of upscale bowling would be nice. A comedy club, galleries, exhibits. I haven't see many upscale bowling rooms here but in Europe bowling is paired really well with high end cocktail/coffee bars. I also think it would be great if there was a trolley that takes you from Avalon to downtown Alpharetta and Windward to complete the full circle. Costs can be split between the city of Alpharetta, Avalon and Windward properties.
Kate December 27, 2012 at 10:30 PM
Ford Fry and Yeah Burger opening will be welcome! Please do tilt the mix toward local, original stores and restaurants. We're already overwhelmed with chains and franchises of every kind. I'd love to see Avalon as somewhere special to go, not just another shopping center with same tired places as many other locations in Atlanta or around the country. What's missing in this area is unique places run by owner-operators (especially chef-driven restaurants). IMO Roswell downtown is moving in the right direction and has obviously been very successful in North Fulton. I'd love to see a coffee/wine bar type place open until late night. Also better pizza, similar to Antico or Tartufo in Atlanta.
TPM January 10, 2013 at 03:08 AM
La Madeleine...closest one is Duluth and Perimeter. Great market for their food!
Barbara January 23, 2013 at 05:04 PM
Please no Gumps or Margaritaville. Tommy Bahama Restaurant to go along with the Tommy store would be nice. A nice steakhouse, aka Flemings, Capitol City Grille? K'La boutique.
Tika W January 26, 2013 at 02:15 AM
Im like some of the others, patiently waiting on more progress. This is going to be a nice from Northpoint Mall.
Tika W January 26, 2013 at 02:15 AM
*nice change
Bill Kirkwood February 20, 2013 at 01:56 PM
Good luck with project. Have you chosen a General Contractor yet? bkirkwood@pro-floors.com
Abg February 28, 2013 at 04:41 AM
Container store
Katie Smith March 06, 2013 at 01:22 AM
Put in a chipotle and urban outfitters!!
Sheri N. March 11, 2013 at 04:25 PM
Need a Coldwater Creek and a Lush - PLEASE.
Sheri N. March 11, 2013 at 04:29 PM
Yes, my daughter would love an Urban Outfitters both them and Lush are at Perimeter.
Lisa Ng March 22, 2013 at 02:16 AM
How about a Gymboree?! Would also love to see Club Monaco and Kate Spade.
Busta allsack April 29, 2013 at 02:07 PM
Pink pony and video store is a must. Also - build the largest Waffle House in the world. One stop shop - lol
Andrew A April 29, 2013 at 02:43 PM
The Pappas Brothers are a bit odd about their locations - They only build on land they own or can get ridiculously long leases on. I wouldn't count on them adding a Pappasitos there. If I were to beg the brothers to bring a concept to Avalon, it would be a Pappas Bros Steakhouse! (Although I know they will probably never build a second one)
Andrew A April 29, 2013 at 02:44 PM
I would vote on an awesome growler store - with tons of taps!
Pranit May 12, 2013 at 08:09 AM
I suggest the most important, the Kids play area / entertainment. This will certainly boost the inflow of daily visitors to the property.


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