Alpharetta-based Cellaris opened its first in-line store at North Point Mall in Alpharetta, a switch from its usual method of selling wireless accessories from kiosks in malls.
In a news release today, a company spokesperson said this model is being launched to provide consumers with a more robust retail experience. Recognized for its almost 700 kiosks in malls across the country, the company provides an expansive selection of innovative, fashionable and fun accessories to complement mobile devices and tablets.
North Point Mall
1000 North Point Circle
Mon-Sat, 10 a.m.-9:30 p.m.
Sun, 11 a.m.-7 p.m.
This opening is the first in a company-wide initiative to implement a new store design. The new stores allow more real estate for branding and showcasing the exclusive lines that Cellairis carries. The North Point Mall store features multimedia displays to assist customers in identifying the perfect case for any style, with a vast selection of protective, fashion and multi-functional accessories, as well as on-site phone repairs.
“The cellular accessories industry has reached $20 billion,” said Jaime Brown, COO of Cellairis. “We’ve really set the standard in terms of service, quality and variety. We want to make sure consumers can easily identify Cellairis locations so they receive the complete shopping experience they’ve come to expect.”